---
title: Renting a Display for Your Trade Show Booth? Here’s What to Put on It
description: Not sure what to show on your trade show display? Learn how exhibitors can turn existing videos, images, presentations and marketing materials into effective booth content.
image: https://imediasign.com/hubfs/exhibitor-display-rentals-orlando-outcomes-v2.webp
---

[▦ **iMedia**Sign](https://imediasign.com/)

[Solutions](https://imediasign.com/solutions) [Display Rentals](https://imediasign.com/event-display-rentals) [Industries](https://imediasign.com/industries) [Technology](https://imediasign.com/technology) [Services](https://imediasign.com/services) [Innovation](https://imediasign.com/innovation) [Resources](https://imediasign.com/resources) [About](https://imediasign.com/about)

[Talk to Our Team](https://imediasign.com/contact)

[Solutions](https://imediasign.com/solutions) [Display Rentals](https://imediasign.com/event-display-rentals) [Industries](https://imediasign.com/industries) [Technology](https://imediasign.com/technology) [Services](https://imediasign.com/services) [Innovation](https://imediasign.com/innovation) [Resources](https://imediasign.com/resources) [About](https://imediasign.com/about) [Talk to Our Team](https://imediasign.com/contact)

[← Insights](https://imediasign.com/resources)

# Renting a Display for Your Trade Show Booth? Here’s What to Put on It

 August 27, 2026  •  By [Don Anyiwo](https://imediasign.com/resources/author/don-anyiwo)

![](https://imediasign.com/hubfs/exhibitor-display-rentals-orlando-outcomes-v2.webp)

You’ve decided a digital display could make your exhibit booth more engaging—but then comes the next question:

**What are we actually going to put on the screen?**

You don’t need a professionally produced video library or a custom interactive application to make a booth display useful. In many cases, your organization already has most of the content you need.

The goal isn’t to fill a screen. It’s to help someone walking past your booth quickly understand **who you are, what you offer, and why they should stop.**

## Start with content you already have

Before creating anything new, look at your existing marketing materials.

Your website, PowerPoint presentations, product photos, brochures, social media, customer stories and sales materials can all become sources for display content.

For example, an exhibitor might combine:

- a simple branded welcome screen;
- three or four product or service slides;
- an existing product video;
- customer results or testimonials;
- photographs showing the product in use;
- a QR code linking to a brochure, demo, meeting scheduler or landing page;
- and a final call to action.

That is already enough to create a useful rotating booth presentation.

## Think about the person walking past your booth

Trade show attendees rarely begin by standing directly in front of your display and carefully reading it.

They see it from the aisle.

That means your first message needs to work from several feet away.

Instead of putting a paragraph on screen, start with something that can be understood in a few seconds:

**What problem do you solve?**

**Who is your solution for?**

**What makes it interesting?**

A healthcare technology company, for example, might lead with:

> Reduce patient check-in time.

A manufacturing company might use:

> See how our system eliminates manual inspection.

The display creates the reason to stop. Your booth team takes the conversation from there.

## Build a simple content loop

You don't need twenty minutes of content.

A short repeating sequence is often more effective:

**1. Attention**  
A strong headline, product image or short video.

**2. Explain**  
Show the product, service or problem being solved.

**3. Demonstrate**  
Use video, animation, screenshots, diagrams or before-and-after examples.

**4. Establish credibility**  
Show customers, results, certifications, statistics or testimonials.

**5. Give the visitor something to do**  
Scan a QR code, request a demo, talk with your booth team or schedule a meeting.

Then the sequence starts again.

Someone approaching the booth at almost any point should be able to understand the story without waiting for the presentation to restart.

## What if you don't have a video?

You don't need one.

High-quality photographs, branded graphics and concise text can work extremely well on a large display.

A sequence of professionally designed static screens can function almost like a digital billboard inside your booth.

And because the content is digital, the message can change throughout the event without printing another sign.

## What about touchscreen displays?

Touchscreens change the experience from **watching** to **exploring**.

They are particularly useful when you have more information than should appear in a passive presentation.

An attendee might choose:

**Products → Applications → Case Studies → Videos → Request Information**

Other touchscreen uses include product catalogs, interactive brochures, product selectors, maps, demonstrations, surveys, lead capture and QR-based resource downloads.

The visitor decides what they want to explore while your booth staff can use the same screen during conversations.

## Your screen doesn't have to show the same thing all day

This is where we should introduce iMediaSign's content-management capability.

Before the event, exhibitors can provide their available assets through the **iMediaSign Client Web Portal**. iMediaSign can organize those assets and prepare the display sequence rather than requiring the exhibitor to learn digital-signage software.

During the event, content can also evolve.

Morning messaging might promote a presentation. Later it could highlight a product demonstration. A final-day screen might encourage attendees to download resources or schedule a post-show meeting.

That makes the rented display a **managed communication channel**, not simply a television sitting in the booth.

## If you still don't know what to display, start with five things

This is the strongest conversion section of the article.

Send us:

**Your logo.  
Your website address.  
Your most important product or service.  
Three to five good images.  
The action you want attendees to take.**

If you have videos, presentations, brochures or additional graphics, send those too.

**iMediaSign can help determine how those assets should translate into an effective display experience.**

You don't need to arrive with finished digital signage content.

 Bring the Experience to Life

## Planning an event or interactive experience?

 From digital display rentals to interactive touchscreen experiences, iMediaSign helps organizations create engaging technology experiences for live environments.

[Request a Quote](https://imediasign.com/requestquote) [Explore Solutions](https://imediasign.com/solutions)

 Keep Exploring

## Related Insights

[![Conference Sponsor Recognition: Using Digital Displays](https://imediasign.com/hubfs/conference-sponsor-recognition-digital-displays-featured.webp)](https://imediasign.com/resources/conference-sponsor-recognition-digital-displays)

 Conference Technology

### [Using Digital Displays for Conference Sponsor Recognition](https://imediasign.com/resources/conference-sponsor-recognition-digital-displays)

 Sponsors help make conferences possible, but sponsor recognition can easily become disconnected from the attendee experience. 

[Read article →](https://imediasign.com/resources/conference-sponsor-recognition-digital-displays)

[![Conference Wayfinding: A Digital Signage Planning Guide](https://imediasign.com/hubfs/conference-wayfinding-digital-signage-guide-featured.webp)](https://imediasign.com/resources/conference-wayfinding-digital-signage-guide)

 Conference Technology

### [Conference Wayfinding: A Digital Signage Planning Guide](https://imediasign.com/resources/conference-wayfinding-digital-signage-guide)

 Finding the right ballroom shouldn't be one of the hardest parts of attending a conference. 

[Read article →](https://imediasign.com/resources/conference-wayfinding-digital-signage-guide)

[![How Many Digital Displays Does a Conference Need](https://imediasign.com/hubfs/how-many-digital-displays-conference-featured.webp)](https://imediasign.com/resources/how-many-digital-displays-conference)

 Conference Technology

### [How Many Digital Displays Does a Conference Need?](https://imediasign.com/resources/how-many-digital-displays-conference)

 There's no universal formula for how many digital displays a conference needs. 

[Read article →](https://imediasign.com/resources/how-many-digital-displays-conference)

[▦ **iMedia**Sign](https://imediasign.com/)

 iMediaSign provides technology and services that connect people, places, and events through engaging digital experiences.

 Orlando, Florida

### Solutions

[Display Rentals](https://imediasign.com/event-display-rentals) [Conference & Meeting Technology](https://imediasign.com/solutions/conference-meeting-technology) [Trade Show Experiences](https://imediasign.com/solutions/trade-shows) [Corporate Communications](https://imediasign.com/solutions/corporate-communications) [Interactive Kiosks](https://imediasign.com/solutions/interactive-kiosks) [Digital Signage Networks](https://imediasign.com/solutions/digital-signage) [Venue Technology](https://imediasign.com/solutions/venue-technology) [Evara Event Operations](https://imediasign.com/evara)

### Event Rentals

[Conference Digital Signage](https://imediasign.com/orlando/conference-digital-signage) [Trade Show Displays](https://imediasign.com/orlando/trade-show-digital-displays) [Exhibitor Display Rentals](https://imediasign.com/orlando/exhibitor-display-rentals) [Convention Display Rentals](https://imediasign.com/orlando/convention-display-rentals) [Touchscreen Displays](https://imediasign.com/orlando/touchscreen-display-rentals) [Event Wayfinding](https://imediasign.com/orlando/event-wayfinding) [Sponsor Displays](https://imediasign.com/orlando/sponsor-displays)

### Technology

[Interactive Displays](https://imediasign.com/technology/interactive-displays) [Cloud Content Management](https://imediasign.com/technology/cloud-content-management) [Touch Experiences](https://imediasign.com/technology/touch-experiences) [AI & Computer Vision](https://imediasign.com/technology/ai) [Analytics & Reporting](https://imediasign.com/technology/analytics) [Remote Management](https://imediasign.com/technology/remote-management)

### Resources

[News & Insights](https://imediasign.com/resources) [Technology Insights](https://imediasign.com/resources)

### Company

[About Us](https://imediasign.com/about) [Contact Us](https://imediasign.com/contact) [Request a Quote](https://imediasign.com/requestquote)

### Follow Us

[in](https://www.linkedin.com/company/imediasign/)  ◎  f  ▶

 © 2026 iMediaSign LLC. All rights reserved.

[Privacy Policy](https://imediasign.com/privacy-policy) [Terms of Service](https://imediasign.com/terms-of-service) [Cookie Policy](https://imediasign.com/cookie-policy)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Don Anyiwo",
    "url" : "https://imediasign.com/resources/author/don-anyiwo"
  },
  "dateModified" : "2026-08-27T21:58:23.783Z",
  "datePublished" : "2026-08-27T21:53:09.000Z",
  "headline" : "Renting a Display for Your Trade Show Booth? Here’s What to Put on It",
  "image" : [ "https://imediasign.com/hubfs/exhibitor-display-rentals-orlando-outcomes-v2.webp" ],
  "mainEntityOfPage" : {
    "@id" : "https://imediasign.com/resources/what-to-display-on-trade-show-screen",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://imediasign.com/hubfs/iMediaSign-Logo-Social.png"
    },
    "name" : "iMediaSign, LLC"
  }
}
```